The Importance of Video in Events
There are moments that never come back. That’s why it’s essential to immortalise events, ensuring they are never forgotten.
In this case, the luxury watch brand Tudor partnered with the players from the world’s best rugby team, New Zealand’s All Blacks, to host an event for their VIP clients. The event took place at the luxurious Bucherer boutique in London, featuring a mini rugby pitch right in the middle of Covent Garden, at the heart of the city. Tudor watches were on display while clients and players engaged in mini training sessions.
Our job was to capture this event through video and photography, ensuring that the brand, clients and players would never forget this fantastic day.
We delivered one 2min long main video and a 30sec recap Reels that was later posted on Tudor´s Instagram.
Here’s the result in video form.
Positioning your brand with an ad
Sometimes you need a little push to sell your product or service. Ads help your clients to better understand your brand and have the right idea of what your identity is.
Knockout Factory needed a video that captured the essence of their gym: intensity, discipline, and the relentless effort required to achieve excellence in boxing. The mission was to highlight the training dynamics, from cardio to sparring, and create a narrative that connected the audience to the gym’s unique environment.
We produced an intense, cinematic video with dynamic movements and a powerful aesthetic. We showcased Knockout Factory professionalism and dedication, delivering a clear message: this is where champions are made.
This project demonstrates how we transform a brand’s identity into a compelling video, conveying emotions and values that resonate with the audience. It’s proof that we can elevate any brand, creating impactful content that inspires trust and attracts new clients.
promotional videos generate sales
Creating an engaging statement video that shows the reality of your brand will help create more leads and generate sales.
In this case, the client had cleaning carpet franchise company. We were hired to help them raise more franchisees for their business. So we created a series of compelling interview videos that told the true story of a few franchisees that had been working there for a few years.
The client was amazed with the results. We delivered 4 full interviews that were used to show potential new franchisees the reality of the company and 4 shorter videos that were used as ads on several platforms such as Meta and Google Ads.
This resulted in the company growing from 22 franchisees to now 76 in less than two years. The client could not be happier with the work we put down and already hired us 3 more times for different projects, including internal tutorial videos to show the workers how to operate their machinery and special products. We have also filmed some videos that are sent directly to their clients to show how their services work.
private events deserve their glory
Some events are not meant to be displayed to the public. But that does not mean they should not be remembered forever.
This was a different occasion. Bucherer hosted a private dinner with around 30 VIP clients together with 3 big independent watch brands.
We were asked to record the whole event that consisted in a 3 course dinner, with a host, who at the beginning of each course would make a speech about one of the watch brands. After each dish, they would proceed to spread a handful of examples of that same brand throughout the table.
So we captured the whole atmosphere, the watches, the meals and people´s reactions. The deliverables were a full 1min video and a 30s Reels for each of the brands. The videos did not go public, they were mostly for internal company use and for the VIP clients to remember this amazing experience.
elevate the image of your vip Events
Some events come, go and you forget about them. Others deserve to be in its guests memories forever.
The GT Circle Rally 2024 needed a video that captured the exclusivity and greatness of the event: three days with supercars through the breathtaking landscapes of Douro and northern Portugal, combining incredible roads, stunning scenery, and unforgettable moments shared amongst participants. The mission was to convey the essence of the rally and highlight the unique experience provided to members and partners.
We produced an engaging and cinematic video that immerses the audience in the event’s atmosphere. Featuring visuals that showcase the elegance of the supercars, the beauty of the locations, and the camaraderie of the group, the video celebrates the exclusive spirit of the GT Circle and its special partnership with Vacheron Constantin - one of the most prestigious luxury watch brands in the world.
This project demonstrates how we turn events into powerful visual narratives. It is a prime example of how Aura can elevate the image of brands and events, creating videos that inspire, captivate, and preserve unique memories for discerning and exclusive audiences.
Dont miss a second of your event
Having a professional video team by your side when planning a VIP event can really demonstrate the true essence of your brand.
The Supercars Circle Rally 2024, one of Portugal’s most exclusive supercar events, needed a video that captured the grandeur and the unique experience shared by participants. Spanning from Oeiras to the Algarve, the challenge was to encapsulate the essence of the rally: a perfect blend of luxury, breathtaking landscapes, thrilling moments, and the excellence of its prestigious partners.
Aura Creative Hub created a video that goes beyond showcasing supercars – it tells a story. With visuals highlighting the energy of the roads, the exclusivity of the destinations, and the involvement of renowned brands like Aston Martin Lisbon and Porto, Boutique dos Relógios Plus, and Roger Dubuis, the video celebrates the unique spirit of the event and the connection shared by participants through unforgettable experiences.
This project is a clear example of how we transform moments into impactful content that not only reflects the identity of the event but also attracts new audiences. Through this video, Supercars Circle immortalizes its second edition and strengthens its position as a benchmark in the world of supercars.
The magnitude of a promotional video
Institutional, corporate or promotional video. These go by many names, but they all have one mission in mind: showcase your business and upscale your brand through your clients´s eyes.
In this example, Hilton had just opened its brand new Resort in Cape Verde and needed a way of promoting that hotel to all of its potential clients.
They needed to show how much fun and relaxing it is to stay at their 5 star resort hotel. A way that just by watching the video, people would be immediately transported there.
From its top restaurants, to the best beds in their rooms, the amazing beach, the safe kids areas and the huge pools, we found a way of demonstrating all of it.
The only downside of this job is that it had to end. An amazing week doing what we love, helping a client full-fill their needs and at the same time staying at an amazing place.
showcase what your brand really is
All of your hard work cannot go to waste. That is why we help show the world what you have been working on. Show them what your brand really is.
Some sports can be really hard to make yourself stand out. That is also the case for most brands nowadays with all the competition around.
With this video we managed to show all the hard work that has been put on and off the field by Conde and his sponsors - specially Adidas.
In this spec Ad, the idea was to create something engaging and dynamic that would show how tiring it is to become the best. It does not come easy but it does come to those that put all the work in.
In a cinematic way, we created this advertisement that will make you want to keep going even when everything seems to be going the wrong way. It teaches you to never give up.
Podcasts are the future talk shows
There are so many opinions online, nowadays. That is why its important to have a decent professional way of telling it to the world.
With the decaying of the mainstream media, it has become more and more popular to create your own Podcast. With all of the competition out there it is important to deliver quality content.
If you already have a straight idea of what you want to talk about and the right hosts for it, we offer the best equipment and skills for the job.
Justin Hast is a lifestyle journalist and influencer. We helped him develop his own podcast focusing on all of the peculiar opinions on the watch world. A fun and quirky episode involving some of his friends.
This was one of the most famous episodes to date, reaching an audience of 22.000 viewers on youtube. That is a lot of people for this niche and a subscriber count of 14.000 people.